Texas Border Business
Visit McAllen, in conjunction with the City of McAllen, is set to put on a Destination Celebration highlighting the city in honor of National Travel and Tourism Week. The national campaign is overseen by the U.S. Travel Association and runs this year from May 1-7. An annual occurrence, NTTW works to promote travel and tourism in communities all over the US, and this year the theme is ‘The Future of Travel’.
To highlight McAllen as a destination, there will be events throughout the week, as well as a social media contest. Kicking off the week on Monday, May 2nd, a press conference will be held at the McAllen Convention Center to declare the proclamation for the week, where a new and interactive activation will be unveiled.
On Tuesday, May 3rd, a pop-up event will be held at the McAllen Food Truck Park with live music, food vouchers, giveaways, and games. On Thursday, May 5th, a social will be held at the McAllen International Airport, celebrating 70 years of a longstanding tradition known as Border Buttermilk. Airport goers will be invited to partake in the celebration as well. Additionally, a social media contest will be conducted throughout the week inviting participants to submit their favorite McAllen photos for a chance to win a staycation at a participating McAllen hotel.
“We’re so excited to be putting on these events for the community in honor of National Travel and Tourism Week,” said Alex Arevalo, Interim Director of Visit McAllen. “As travel and tourism rebound from the last two years, we’re looking forward to participating in this national campaign again, and really highlighting McAllen as a premier destination for tourists.”