BOSTON — JIMMY BUTLER had the ball and surveyed the scene.
It was early in the fourth quarter of Game 7 of the Eastern Conference finals, and the Miami Heat had absorbed everything the Boston Celtics — and the raucous crowd inside TD Garden — had thrown at them. Miami’s playoff hero was going in for the knockout blow.
Butler got the matchup he had spent all series hunting — a switch with Celtics big man Robert Williams III getting matched onto him — and he rose up for a step-back midrange jumper. Swish.
At the other end, Celtics forward Jaylen Brown started a drive to the hoop, only for Butler, snaking in behind him, to tip the ball away.
Fatefully, it landed in the hands of Caleb Martin — who during the series turned into a cross between Stephen Curry and Kevin Durant — who threw it ahead to Butler for a casual two-handed dunk and a swing on the rim for good measure. Celtics coach Joe Mazzulla was already on the court to signal for a timeout.
Nearly 11 minutes remained in Boston’s season, but the outcome had already been assured. Fans who serenaded the Celtics with boos as they trudged to the bench knew it, too.
Boston’s hopes of a return trip to the NBA Finals — and to become the first team in NBA history to overcome a 3-0 series deficit — were gone.
“We got punked,” Celtics forward Grant Williams told ESPN. “We didn’t play our game from start to finish. Defensively, we just lost it all and then offensively we were scrambled and trying to do everything ourselves and just didn’t go our way.
“You hate to have that be the end of your season, especially with the fight that we’ve shown.”
A short while after Butler’s dagger, the Heat celebrated a 103-84 victory, sending the franchise back to the Finals for a second time in four seasons — both at the expense of the Celtics. That Miami did make history — the Heat became the first team to advance out of the play-in tournament and reach the Finals — was of little consequence to anyone inside the arena.
Instead, the overwhelming feeling was of an opportunity lost. The Celtics’ slogan for this season’s playoff run — Unfinished Business — played off their trip to the 2022 NBA Finals, falling two wins short of a title and the organization’s focus to get one step further.
But rather than finishing their business, the Celtics are now headed into a summer of soul searching, unpacking what went wrong and what it will take to fix it.
Year 1 of the Celtics’ unexpected coaching change
“I just didn’t have them ready to play.”
Those were the first eight words of Mazzulla’s news conference after the Celtics were trounced in Game 3 of the East finals.
Mazzulla shielding his players wasn’t a surprise. Throughout the season, Mazzulla had gone out of his way to never take aim at his team — a trend that had only ratcheted up throughout the playoffs. It was also the latest example of how Mazzulla presented a stark contrast in coaching styles over the past season.
Mazzulla — who, at 34, is the NBA’s youngest coach — was an assistant on Ime Udoka’s staff last season before being thrust into leading the team just three days before the start of the regular season after Udoka was suspended for multiple violations of team rules.
On media day, Mazzulla said he hoped to continue with the formula that had worked under Udoka, which resulted in Boston reaching the Finals for the first time since 2010.
“It’s not about carrying on from one person,” Mazzulla said. “It’s about carrying on the identity of our players. So we had our struggles early last season, but at our best we knew what our identity was. … It was our buy-in from a defensive standpoint, and then it was sharing the ball and moving quickly on the offensive end.
“So as much as we can stick to the things we were great at last year, and then find areas to improve along the way, I think is the right way to go.”
The differences between Mazzulla and Udoka’s approaches quickly became clear.
Udoka, throughout his one season in Boston, would offer blunt assessments of his players to the media. Udoka blasted his team for a lack of mental toughness in January 2022 after Boston blew its fourth lead of at least 19 points that season.
The same could be said for Boston’s on-court approach. Udoka typically leaned on bigger, stronger, more defensive-oriented lineups. The pairing of Al Horford and Robert Williams became a lineup staple and the bruising Grant Williams was the team’s lead reserve.
Mazzulla spent this season hewing to smaller and faster lineups with more shooting. After Robert Williams had knee surgery just before the start of training camp, the Horford-Williams pairing hardly saw the court until late in the second round against the Philadelphia 76ers, with Mazzulla instead preferring to start Derrick White. Grant Williams flitted in and out of Boston’s rotation, with Mazzulla instead leaning on offseason addition Malcolm Brogdon in a move to provide a more dynamic offensive attack.
“The 3-point attempt rate is the most important stat in the game of basketball,” Mazzulla said after a loss to the Brooklyn Nets in March, in part explaining his approach to the game, “because of the pace of play, because of the shot selection and because of the ability to go on runs.”
Boston finished the season 38-2 when it hit at least 40% of its 3-pointers, and 30-32 when it didn’t. That’s why, in a way, it was fitting Boston’s season slipped away thanks to an awful shooting night. The Celtics went 9-for-42 from behind the arc in Game 7, tied for the second-worst shooting performance of Boston’s season. Over their final two games, the Celtics shot a combined 16-for-77 from 3. Miami went 28-for-58.
“No,” Mazzulla said after Game 7 when asked if Boston was too reliant on the 3-point shot.
For much of the season, Mazzulla’s approach worked. The Celtics went from ninth in the league in 3-point attempts two years ago to second this season. White was named to the NBA’s All-Defensive Team. Brogdon was named the league’s Sixth Man of the Year.
The Celtics boasted the NBA’s best net rating during the regular season. They were second in both offensive and defensive rating, the first team to finish top-2 in each since the 2016-17 Golden State Warriors.
Boston was exposed in the postseason. The Celtics dropped to 10th in defensive efficiency among playoff teams, struggling with the inconsistent play that plagued them during their run to the Finals last season. The three losses to Miami at TD Garden in this series dropped Boston’s record to 11-12 at home over the past two playoffs, the most home losses over a two-year span in NBA playoff history.
Late-game execution was a problem throughout the playoffs, and particularly the first two games against the Heat, during which Boston committed multiple turnovers inside the final three minutes and had two long scoreless droughts down the stretch. (Boston also let Game 5 slip away at home against the Atlanta Hawks and dropped the opener to Philadelphia in a game where Joel Embiid sat with a knee injury.)
Jayson Tatum: Ankle injury made me ‘shell of myself’
Jayson Tatum discusses the impact of his injured ankle on his Game 7 performance.
“We just got to continue to put defense first,” Celtics guard Marcus Smart said after Game 7. “We were so bad on offense last year that that was a main focus for us this year. Unfortunately, our defense took a hit from it. We picked it back up, but it happens.”
Celtics players have praised Mazzulla for his performance throughout the season and did so again after Boston’s run came to a sudden halt.
“It was his first year, we got to [Game 7 of] the conference finals,” Tatum said of Mazzulla. “I don’t think people give him or us enough credit that, two days before the season starts, we find out we’re going to have a new coach. …
“Obviously, we wanted to win the championship. Didn’t happen. … But I think Joe did a great job this year.”
Boston likely runs it back, but massive star contracts loom
After struggling throughout the first 42 minutes of Game 6 of the East semifinals, and with Boston trailing by two to Philadelphia in a game it had to win to keep its season alive, Tatum suddenly turned his game — and at the time, the Celtics’ season — around, hitting four 3-pointers and scoring 16 points in those final six minutes to lift Boston to a win.
“I’m one of the, humbly, one of the best basketball players in the world,” Tatum told ESPN’s Cassidy Hubbarth in the postgame on-court interview.
When Tatum then followed that performance with 51 points in Game 7, setting a record for the most points in a Game 7 in NBA history, it looked like it could be a storybook moment on the way to a title for Boston.
Then the series against Miami started. Tatum — who wore a T-shirt with “HUMBLY” splashed across to warm up for Game 2 — didn’t make a field goal in the fourth quarter of either of the first two games of the series before sitting the entire fourth quarter of the Heat’s blowout Game 3.
After helping Boston claw its way back into the series with three straight wins, Tatum turned his ankle on the first play of Game 7 and never looked right after it. “It was frustrating to be a shell of myself,” Tatum said.
While Tatum’s injury and Boston’s poor shooting will be lingering reminders of why the Celtics lost Game 7, they were not to blame for the Celtics’ 3-0 deficit. Those issues have a familiar ring.
With open air space and a 10-point lead, Boston can look unbeatable. But that crispness goes away often in close games, replaced by frenetic play that creates both forced and unforced errors to fuel the opposition — like what happened in the final minutes of Game 6, only for Boston to be saved by White’s last-second putback.
And that goes back to the team’s best players, Tatum and Brown, who have now played in a combined 199 playoff games and who scored a combined 15 points on 15 shots in the fourth quarters of Games 1 and 2 then didn’t play in the final frame of Miami’s Game 3 blowout as Boston fell into too massive a hole to overcome.
Tatum struggled to 14 points on 5-for-13 shooting, while Brown had as many turnovers as made field goals in Game 7, finishing with 19 points on 8-for-23 shooting.
“Just a terrible game,” Brown said. “When my team needed me most … [Tatum] hurt his ankle, first play of the game, and you could see it swelling up on him. He couldn’t move out there. It was tough for him.
“My team turned to me to make plays and I came up short. I failed. It’s tough.
“I give credit to Miami, but just a terrible job.”
This summer, Boston can offer Brown — after he made his second All-Star team and first All-NBA appearance — the richest deal in NBA history: a five-year, $295 million contract extension. (Had Brown not made All-NBA, he would’ve been eligible to sign a four-year, $189 million pact instead.)
And, if either Brown or the Celtics are unwilling to agree to an extension, the Celtics will be in a position in which they could lose Brown as an unrestricted free agent for nothing next summer.
“I don’t even really know how to answer that question right now, to be honest,” Brown said when asked how he expects extension talks to play out. “Take it one day at a time, focus on getting better. Focus on what the future holds and see where we are from there.”
Assuming Brown agrees to a supermax extension, however, his future would be tied to Boston through the 2029 season, while Tatum — who by being named to a second straight All-NBA team qualified for his own five-year, $310 million extension next summer — is set to be under contract until the summer of 2030.
Under the league’s new collective bargaining agreement — one the Celtics ironically helped play an outsized role in getting done, considering Grant Williams, Brogdon and Brown are all on the National Basketball Players Association’s executive committee — having two players combining for more than $100 million per season could make team building difficult.
With the remainder of Boston’s core — Robert Williams, Smart, Horford, White and Brogdon — all under contract for at least the next two seasons, the Celtics are as well-equipped in the short term as any NBA team to compete for championships now.
The future of Grant Williams is murkier. After being a stalwart of Boston’s playoff run last year, his role fluctuated wildly under Mazzulla, including in these playoffs. Williams will be a restricted free agent this summer, giving the Celtics the ability to match any offer or move on via sign-and-trade.
“Just focused on today. We planned on making it to the Finals, and it didn’t go that way,” Williams said.
“So I’ll figure [free agency] out when time comes.”
Boston’s championship window remains open. That’s always going to be the case when a roster features two of the league’s elite wing players who are entering their primes and likely remain under contract through the rest of the decade.
But the past several seasons already feel, to some degree, like missed opportunities. Since Brown entered the NBA in 2016, the Celtics have played a league-leading 112 playoff games, the most by any team over a seven-year period in NBA history without winning a title. Their 61 playoff wins during that span are more than any team not named Golden State.
Over that same time frame, four teams — the Warriors (three), Toronto Raptors, Milwaukee Bucks and Los Angeles Lakers — have won championships, while the Heat and Cleveland Cavaliers have made multiple Finals appearances.
But the Celtics keep falling short, with Butler and the Heat becoming the latest group to face them down when it matters most. That Boston pulled itself to the brink of the greatest escape in NBA history only adds to the misery.
As a result, instead of this battle-tested group finishing their business this season, the Celtics head into the offseason with no assurance they ever will.
“We’ve shown that we can get [to the Finals],” Tatum said. “S—, we got to the conference finals. It’s my fourth time in six years — been to the Finals once.
“We know we had a special opportunity this year. We just fell a little bit short. It’s not like we’re not capable [or] we don’t have the talent. We do. Just didn’t go our way this year.”