Eva Longoria talks Hot Cheetos origins

Jesse Garcia stars as the Frito-Lay janitor who invented Flamin' Hot Cheetos in director Eva Longoria's true-life drama "Flamin' Hot."

Eva Longoria felt passionate about portraying a Latino as the hero of his own story in “Flamin’ Hot,” which depicts a Mexican American janitor’s rise to the top of corporate America.

“We don’t get to see heroes on screen look like this,” Longoria says. “Hollywood always defines what a hero looks like. It’s never brown, it’s never Chicano.”

As the “Desperate Housewives” actress brought the narrative to life, she felt she had a lot to prove for her first feature film gig in the director’s chair. “Being a female director in this industry is still hard,” she says. “We don’t get the same opportunities as our male counterparts and then, you know, throw Latina on top of that and it’s even less.”

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