Texas Border Business
McALLEN, Texas – The City of McAllen proudly announces its selection as the host city for the 66th Annual International Festival and Events Association (IFEA) Convention, Expo & Retreat for the second consecutive year. Thismarks the second time in the IFEA’s history that the organization has chosen to return to a city consecutively, a testamentto this welcoming community, setting the perfect stage for celebrating the power of festivals and events.
The 66th Annual IFEA Convention, Expo & Retreat, presented by Clover, is scheduled for October 9 to 11, 2023, in thebeautiful city of McAllen, Texas. This global event promises to be an inspiring celebration of the remarkable influence of festivals and events in driving positive change within communities.
Festivals and events possess an extraordinary capacity to bring about transformation on various levels, from individualsto entire communities. They are catalysts for lasting impact, fostering economic growth, boosting tourism, and driving social and environmental progress. This year’s convention will explore the multifaceted ways in which festivals and events create lasting ripples of change.
The event features an impressive lineup of speakers and presenters, including leading innovators in the festivals and events industry. Participants will also gain fresh perspectives from professionals in various fields who will share their insights on harnessing the transformative potential of festivals and events.
This year’s convention promises to be an unforgettable experience that will inspire and energize attendees, creatingripples of impact that will resonate throughout the festivals and events industry for years to come.
The convention will culminate with the IFEA Awards Luncheon, where the City of McAllen has earned nominations innumerous categories, including the McAllen Holiday Parade, a five-time winner of the prestigious Best Parade in the World Award, and the rare designation of the IFEA World Festival & Event City, an honor granted to only a select fewcities worldwide.