Texas Border Business
By Roberto Hugo González
In the world of radio, there are broadcasters who stand out for their charisma, creativity, and passion for music. One of these talents is Rubén Vela, affectionately known as El que Prende la Vela, “The Candle Igniter.” With sixteen years of experience in the radio industry, Rubén Vela has become an iconic figure in the Rio Grande Valley of Texas, thanks to his show “Las Viejitas Contra Jovencitas” (The Oldies Against the Youngsters).
Born in Monterrey, Mexico, Rubén Vela has traveled a long path to become a beloved voice for radio listeners in the Rio Grande Valley. He began his career in radio at a young age and has dedicated his life to this exciting medium of communication. Over the years, he has worked for stations like La Ranchera Houston, 109 in Austin, and notably, “La Ley” in Dallas.
His flagship program, “Las Viejitas Contra Jovencitas,” is evidence to his creativity and originality in the radio world. In this show, Rubén plays music from the past against contemporary tunes, allowing the audience to decide which song deserves to stay on the airwaves. Through text messages and WhatsApp audio messages, listeners vote and choose between “oldies” and “youngsters.” This unique format has kept the program at the top of the ratings for fifteen consecutive years, an impressive achievement.
In addition to his successful radio career, Rubén Vela offers services as a master of ceremonies, showcasing his versatility and ability to entertain crowds. With his cheerful and positive spirit, he has managed to earn the affection of the Rio Grande Valley community.
Rubén Vela serves as an example that dreams can come true. When he arrived in the Rio Grande Valley of Texas, he aspired to be part of major events like those hosted by Taco Palenque. Today, after eight years of consistent hard work and dedication, he is a prominent figure at all events organized by Palenque Group.
Rubén Vela, “The Candle Igniter,” is an exceptional radio host who has left an indelible mark on the radio industry in the Rio Grande Valley. His creativity, passion, and charisma have made him an icon in local radio, and his inspiring story reminds us that with effort and determination, dreams can become a reality.